Knowing your Audience when Copywriting
When writing business documents, the first thing to consider is the audience, no matter how big or small. While some communications may be tailored to prospective customers, others may need to be focused towards investors and stakeholders. Therefore, the type of language used and the overall style…
How To Plan And Prepare Website Content
Writing website content The online world is increasingly fundamental to the success of many businesses, having a strong online presence ensures that you are able to appeal to a wider global audience. This will often take the form of having a company website that is engaging, with regularly updated…
11 Tips For Writer’s Block
Procrastination 1. Try going old school with pen and paper. Sometimes typing on the computer feels intimidating. Old-fashioned pen and paper sometimes helps get the ideas flowing. It switches up our mode of writing from a formalised computer, to a more casual notepad. And with pen and paper, you…
A Guide To Online Blog Writing
The importance of blog writing Blog writing has become extremely important for small businesses over recent years. As it provides small businesses with access to free marketing. By publishing useful, insightful articles or updates relevant to your industry you are able to disseminate these…