Knowing your Audience when Copywriting

When writing business documents, the first thing to consider is the audience, no matter how big or small. While some communications may be tailored to prospective customers, others may need to be focused towards investors and stakeholders. Therefore, the type of language used and the overall style…


Understanding the Different Research Methods

If you are new to academic writing, there may be various new terminology around research methods that you do not fully understand yet, but we have tried to explain it in the simplest terms possible in this guide. At this stage, you may have decided on your research question or project title. In…


A Guide on how to Structure a Dissertation

You are likely to have got the structure of an academic essay perfected throughout your studies. However, when it comes to a dissertation, there is a lot more to consider. Think more in line with journal articles you may have read while researching; this is the writing you will need to pull…


Top Tips for Writing Academic Essays

Top Tips for Writing Academic Essays Writing academic essays, especially if you are new to it, can require a little time to get used to. Through your education so far, you will have been taught that every point must have evidence to back it up, and then an explanation behind it. When it comes to…


How To Become A Proofreader

Many people regard proofreading as a job that offers a great deal of flexibility, as it can be done in the comfort of your own home, from your laptop and provides the opportunity to freelance. This is partly because the role has become increasingly more in demand in recent years as it is a key…


How To Plan And Prepare Website Content

Writing website content The online world is increasingly fundamental to the success of many businesses, having a strong online presence ensures that you are able to appeal to a wider global audience. This will often take the form of having a company website that is engaging, with regularly updated…